Midnight Your Way: A Two-Part New Year’s Eve Celebration

Celebrate New Year’s Eve your way at Luce Line Brewing with two perfectly timed parties in one place. Start the evening with a family-friendly London New Year’s countdown, then transition into a laid-back 21+ celebration complete with specialty pours and a midnight toast. Join us for one part or both — this night is all about flexibility, community, and ringing in the New Year your way. ??

Part One: Family Session

Countdown for Kids • All Ages Welcome

3:00 PM – 6:30 PM

Kick off New Year’s Eve early with a live-streamed London New Year’s countdown, perfectly timed for kids and families. Enjoy fireworks over the River Thames, Big Ben’s iconic chimes, and an early celebration before heading home for the night.

What to expect:

• Pizza, chicken strips, snacks, and the option to order food in
• Full non-alcoholic beverage lineup including mocktails, craft soda, coffee, and kombucha
• Coloring station, games, and a NYE photo station with props

4:30 – 5:50 PM | London Countdown Build-Up

• Craft soda & mocktail specials: Kiddy Cocktails are available for $5 each, Apre’s Ski (Spruce Tip Beer), Yuletide Ale (Our Honey Holiday beer), and our New Years Margarita are each available for $6 a pour.

London Countdown

• Live BBC New Year’s Eve broadcast
• Fireworks and Big Ben’s chimes
• Early New Year’s toast with sparkling juice and mocktails
• Hats, leis, and noisemakers available while supplies last

Wind Down + Beer To-Go

• Relaxed music after the countdown
• 25% off all beer to-go all day on 12/31

Part Two: After Dark

New Year’s Eve Party • 21+ Only

7:00 PM – 12:30 AM

The taproom shifts into party mode for a relaxed, adults-only New Year’s Eve celebration. Gather with friends, enjoy great drinks, and count down to midnight together.

What to expect:

• Pizza, chicken strips, snacks, and food-in welcome
• Full bar with beer, cocktails, seltzers, and non-alcoholic options
• Games, cards, casual dancing, and a curated playlist

Specialty Drinks (9:30 PM – Close)

• $6 specialty pours:
  • Après Ski Spruce Tip Beer
  • Yuletide Ale (Honey Holiday Beer)
  • New Year’s Margarita
• THC Seltzers on draft ($10):
  • Debut of our new Cosmo Cocktail THC Seltzer
  • Best-selling Berry THC Seltzer

Midnight Moment

• Midnight countdown and toast
• Hats, leis, and noisemakers available while supplies last

Late-Night Wind Down

• Final pours and last-call vibes
• Safe ride reminders encouraged

All Day Perks

• 25% off all canned beverages
• Free shared digital photo album for guests to upload and relive the night

Ring in the New Year with great beer, great people, and a celebration that fits your night — whether that’s early, late, or both.